In this helpful volume, Jo Lajko shares his experience and insights in the world of book marketing.
His advice is practical and easily understood, and provides a wealth of insight and understanding for authors who need to know how to produce the best book they can, and how to market that book when it’s published.
Lajko offers advice for authors who choose to pursue traditional publishing as well as for those who choose the Independent route. He consistently encourages them, whichever path they pursue, to write well, to ensure that the editing is excellent, and that the marketing is focused, and offers very helpful hints and tips that help each writer to achieve those things.
Lajko’s overall message is that authors need to create the whole package, of which their book is only one part. He gives step-by-step instructions about how an individual writer can develop their platform and audience so that their book is produced, received and promoted consistently well.
One of the points that Lajko makes very strongly is the importance of gratitude. This really resonates with me as an Indie author, because I have seen for myself the difference it makes to be part of an author community that is supportive, encouraging, and thankful. I have been inspired by those who are thankful enough for their own success that they will mentor and encourage those who are just starting out, and I have benefited from their expertise and wealth of knowledge.
Jo Lajko is generous and enthusiastic in sharing his expertise and knowledge in ’50 Habits’. As an author, I am very thankful that he has done so. 
This book has been awarded a Gold Acorn for excellence.
Find your copy here.
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