A new companion volume to ‘Build Your Tribe on Facebook’, this is a straightforward, no-nonsense guide to developing engagement and brand loyalty on social media using principles developed by Vujic in his experience as both a marketer and an author.
This book develops and expands on guidelines for consistency in presentation, content creation and meaningful interactions that turn followers into fans. Once again, the author maintains a very positive and confident focus on content and engagement as the keys to success. It highlights the need for deliberate planning and organisation of posts rather than dropping them on the fly, and for analysing an audience so that their interests and requirements are being met.
The book is easy to read and, at about 10 000 words, easily digested and understood. Each chapter addresses one element of strategy or development, so that a clear progression of thought and action is developed.
’90 Days To Your Tribe’ is a valuable read for anyone in small business looking to use social media to engage with followers and customers, and is equally relevant for authors, artisans, independent consultants, and network sellers.