Book Review: ’90 Days To Your Tribe’ by Slaven Vujic

A new companion volume to ‘Build Your Tribe on Facebook’, this is a straightforward, no-nonsense guide to developing engagement and brand loyalty on social media using principles developed by Vujic in his experience as both a marketer and  an author. 

This book develops and expands on guidelines for consistency in presentation, content creation and meaningful interactions that turn followers into fans. Once again, the author  maintains a very positive and confident focus on content and engagement as the keys to success. It highlights the need for deliberate planning and organisation of posts rather than dropping them on the fly, and for analysing an audience so that their interests and requirements are being met. 

The book is easy to read and, at about 10 000 words, easily digested and understood.  Each chapter addresses one element of strategy or development, so that a clear progression of thought and action is developed. 

’90 Days To Your Tribe’ is a valuable read for anyone in small business looking to use social media to engage with followers and customers, and is equally relevant for authors, artisans,  independent consultants, and network sellers. 

‘Build Your Tribe on Facebook as a Published Author’ by Slaven Vujic

Find your copy here.

Choosing to be an independent or self published author is both immensely satisfying and incredibly challenging. One of the biggest problems Indie authors face is getting their books seen and noticed by readers. 

This book is a short but enormously insightful guide designed to help Indie authors find their audience. As helpful as this little gem of a book is about what people can do to reach out to readers, it is equally enlightening about why some social media strategies simply don’t work. 

There is some excellent advice about how to both create and tailor groups and pages to suit particular audiences, and about making those things consistent with branding and style so that content is focused and recognisable to audiences. Above all, the book maintains a very positive and deliberate focus ion making content and interactions genuine and meaningful, and how that can be achieved. 

The writing is straightforward and easily understood, and the content of the book is organised into seven cohesive modules that each address one aspect or problem authors experience in the complex and often very muddy world of social media marketing. 

‘Build Your Tribe on Facebook’ is a no-nonsense guide to doing exactly that. Even though it is aimed at authors, it is a book that independent consultants, network sellers, Indie creatives and people involved in small business would benefit greatly from reading. 

Book Review: ‘The Beautiful Lie: Finding Faith in a World Gone Mad’ by Tobin Crenshaw

This interesting book explores the complexity of human nature and the myriad different ways in which people search for meaning and fulfilment in their lives. The author draws on his own learning and experiences to offer tools and techniques that people can employ in order to deepen and strengthen their faith, relationships, and emotional and spiritual wellbeing. 

There is no doubt that we live in a troubled and problematic world. People can be so easily drawn into things that offer respite and answers but really only deceive. 

Crenshaw’s stories and arguments present a thoughtful and positive approach to faith and life that appears, from what he writes, to serve him and those who adhere to his teachings very well. There is no doubt that a sense of purpose and a strong faith enable people to weather the storms of life with greater resilience and grace than many others. In this, Crenshaw offers insights and teaching that makes the tools for developing a positive and resilient spiritual and emotional life that directly impacts on one’s physical health and wellbeing.

It must be said, though, that the author’s moral position on faith and life choices won’t appeal to everyone. Prospective readers should understand that this book is written from a fairly conservative Christian point of view and consequently, people of different orientations may find some of the author’s moral statements hard to accept. 

This book will appeal more to a Christian audience, but it does offer some wisdom and insights that a wider audience seeking to enrich their mindfulness and spiritual loves could find useful. 

‘The Beautiful Lie’ has been awarded a Bronze Acorn.